Verizon FiOS Innovation Index: DVR User Experience
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Who’s hogging? Who’s hoarding? Who wants more? The goal of this research is to unearth the behaviors and desires of the everyday DVR user.
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Verizon FiOS Innovation Index: DVR User Experience
- 1. FiOS Innovation Index DVR | User Experience Survey April 2014
- 2. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2 Summary Who’s hogging? Who’s hoarding? Who wants more? The goal of this research is to unearth the behaviors and desires of the everyday DVR user.
- 3. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3 ONLINE SURVEY Total Sample 1,005 consumers Gender Female: 499 Male: 506 Age 18-24: 168 25-34: 219 35-44: 168 45-54: 237 55-64: 178 65-74: 35 Overview Data Collection March 2014 Household Size Live Alone: 164 Live with roommate(s): 124 Live with Spouse/Partner - No children: 289 Single Parent - Children under 10 years: 39 Single Parent - Children 10 to 18 years: 55 Live with Spouse/Partner - Children under 10 years: 161 Live with Spouse/Partner - Children 10 to 18 years: 173 Online survey conducted in March 2014 among n=1,005 U.S. residents who currently use a Pay TV service and DVR. It has a margin of error of plus or minus 3.1 percent.
- 4. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4 Tech-Savvy Video Consumers 52%of DVR users also watch online streaming video OF THOSE: • 52% Male • 48% Female • 18-24: 20% • 25-34: 30% • 35-44: 16% • 45-54: 21% • 55-64: 11% • 65-74: 2% Millennials (18-34) are 50% of DVR users that also watch online video.
- 5. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5 Vast Majority Are Happy How would describe your experience with your current DVR service? 18-24: 20% 25-34: 27% 35-44: 13% 45-54: 21% 55-64: 15% 65-74: 4%18-24: 15% 25-34: 17% 35-44: 19% 45-54: 25% 55-64: 20% 65-74: 3% MILLENIALS ARE ALSO THE MOST SATISFIED DVR USERS
- 6. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6 But They Could Be Even Happier When current DVR users are asked to choose new capabilities that would improve their experience, their Top Four choices are:
- 7. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7 Lots of Recording & Storing Going On Record individual program episodes to watch at a convenient time. Record entire series season to catch-up on missed episodes. Record entire series season to binge view. Record special events (sports, awards, etc .) to watch at a convenient time. Record array of interesting programs, then choose what to watch from those recordings. Time-shifting still rules but saving-to-sample is happening too.
- 8. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8 Typical Recordings Eat-Up DVR Capacity Comedy Series Drama Series Sports Children’s Programs Movies Award Shows Reality Shows News & Documentaries Food Shows Home & DIY Shows Shows I’ve heard about but never seen before. What types of TV programs are typically recorded with your DVR in your household?
- 9. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9 It’s Hard to Let Go While 61% say they delete recorded programs after viewing; 24% save everything and only delete recordings when their DVR is full; 19% said it’s “painful” to choose the programs they’ll keep and those they’ll delete. If forced to make a choice, which would you give up to keep your DVR?
- 10. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10 Is Someone in Your Home a Tuner Hog? Person who refuses to give up a program recording or watching a live TV program when the DVR doesn't have enough tuners to accommodate everyone in the household. Tuner Hog:
- 11. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 11 Is Someone in Your Home a DVR Hoarder? Person who refuses to delete recorded programs from the DVR when it runs out of storage capacity. DVR Hoarder:
- 12. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12 DVR Users’ Wish List #1 I wish my DVR had more storage capacity, so I could record more programs. #2 I wish my DVR had more tuners, so we could watch and record everything we want, all the time. #3 I wish my DVR had more storage capacity, so we could record everything in HD. #4 I wish I could watch DVR-recorded programs on every TV in the house – not just the TV connected to the DVR set-top box. #5 I wish we could Pause/Rewind/Fast Forward live TV on every TV in the house – not just the TV connected to the DVR set-top box. #6 I wish I could control the DVR using my smartphone or tablet when I'm away from home. #7 I wish I could control my DVR (choose shows to record, delete, etc.) from every TV in the house – not just the TV connected to the DVR set-top box. When presented with a list of features, functions and, capabilities current DVR users across the country selected this prioritized wish list.
- 13. 13 For more information on Verizon FiOS Quantum TV go to www.verizon.com or Visit the Verizon Residential & Small Business News Center at newscenter.verizon.com/residential Watch and record up to 12 programs simultaneously. Store up to 200 hours of HD programming. Choice ▪ Storage Control
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